All of the Following Are Questions Most Lenders and Prospective

question 64

Multiple Choice

All of the following are questions most lenders and prospective investors expect to be answered in a marketing or business plan except which?

• A)Is the business or marketing idea valid?
• B)Who is your competition and what are they doing?
• C)Are the financial projections realistic and healthy?
• D)Are the key management and technical personnel capable,and do they have a track record in the industry within which they must compete?
• E)Is there something unique or distinctive about the product or service that separates it from substitutes and competitors?