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A Technique That Managers Use to Categorize Strategic Business Units

question 260

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A technique that managers use to categorize strategic business units as question marks,stars,cash cows,or dogs is referred to as


Definitions:

Stereotype Assimilation

The phenomenon where individuals or groups adopt behaviors and attitudes based on generalized and oversimplified perceptions of their identity.

Stereotype Reactance

The defiance or oppositional behavior that individuals might display when they feel stereotyped or categorized in a limiting way.

Leadership Performance

The effectiveness with which a leader influences their group or organization towards achieving defined objectives and goals.

Organizational Research

The systematic investigation into the structures, processes, and behaviors within organizations to derive insights and develop better management practices.

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