Which of the Following Statements Regarding the Use of Photos

question 45

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black-and-white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
• E)Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix.

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Definitions:

Tax Revenues

The financial resources that are accumulated by governments as a result of taxation.

Producer Surplus

The discrepancy between the price at which sellers are prepared to offer a product and the actual price they end up getting.

Consumer Surplus

The difference in total payment consumers are able and willing to offer for a good or service, compared to the payment they actually provide.

Government Spending

Expenditures made by the government for its operations, investments, and social programs.