Which of the Following Statements Regarding the Use of Photos

question 45

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black-and-white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
• E)Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix.

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Definitions:

Sound Quality

An attribute of auditory perception that allows the differentiation of sounds that have the same pitch and loudness.

Timbre

The quality of a sound that distinguishes it from other sounds of the same pitch and volume.

Complexity

Refers to the state or quality of being intricate or complicated, often used to describe systems with multiple interconnected components.

Speech Sounds

The distinct auditory units or phonemes produced by the human vocal apparatus that constitute the basic building blocks of spoken language.