The Greatest Single Factor in a New Product's Failure Is

question 56

Multiple Choice

The greatest single factor in a new product's failure is

• A) a lack of advertising and promotion.
• B) attempting to reach a target market that is too small.
• C) too few competitors.
• D) insignificant points of difference.
• E) lack of experienced management.

---

Definitions:

Level of Analysis

The differing perspectives from which social research is conducted, ranging from individual to global.

Social Psychology

The examination of how the real, perceived, or suggested presence of others impacts individuals' cognitive, emotional, and action responses.

Interventions

Actions taken to improve a situation or problem, often within a therapeutic, educational, or social context.

Applied Social Psychologist

A professional who uses social psychological theories and methods to address real-world problems and improve the quality of human life.