Which of the Following Statements About Marketing Departments Is Most

question 66

Multiple Choice

Which of the following statements about marketing departments is most accurate?

• A)The marketing department typically works as an independent unit,mostly interacting with other parts of the business only to direct product promotion.
• B)The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C)The marketing department is only responsible for two of the four Ps.
• D)The marketing department is only responsible for market research,supervision of product development,and product promotion.
• E)The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

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Definitions:

Leader Effectiveness

The degree to which a leader successfully achieves desired outcomes, fulfills organizational objectives, and meets the needs of followers.

Referent Power

A form of influence that stems from being admired or respected, which leads others to identify with and emulate the individuals or groups that possess it.

Motivating Subordinates

This involves inspiring and encouraging team members to achieve goals and enhance their performance.

Expert Power

A form of influence derived from possessing knowledge, skills, or expertise that others depend on or value highly.