Within the Corporate Level of an Organization, Top Management

question 90

Multiple Choice

Within the corporate level of an organization, top management

• A) develops marketing strategies and tactics for the marketing department to implement.
• B) directs overall strategy for the entire organization.
• C) executes all marketing program actions to ensure consistency of performance.
• D) develops overall sales projections not only for the short term but also for a period of at least two to five years.
• E) supervises the hiring, firing, and training of all marketing department personnel.

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Definitions:

Profitable Use

The utilization of resources or assets in a way that generates a financial gain.

Fixed Manufacturing Overhead

Costs in manufacturing that do not vary with the level of production, such as salaries of supervisors and rent of the factory.

Contribution Margin

The amount remaining from sales revenue after variable costs have been deducted; it contributes towards covering fixed costs and generating profit.

Direct Labor

The wages paid to workers who physically produce products or are directly involved in providing services.