The Arizona Biltmore in Phoenix Is a Resort Hotel Located

question 57

Multiple Choice

The Arizona Biltmore in Phoenix is a resort hotel located less than a mile from the Biltmore Fashion Park,a large upscale shopping mall.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following marketing actions would most likely help The Arizona Biltmore communicate with potential convention attendees?

• A)Place an ad in the in-flight magazines of all the major airlines targeting business/first-class fliers.
• B)Send a mass mailing to all local businesses.
• C)Set up information kiosks at several locations within the Biltmore Fashion Park.
• D)Offer free made-to-order breakfasts for guests staying at the hotel on business.
• E)Offer special discount rates to guests coming from the East Coast.