When a Company Uses Advertising on Instagram,the Action Is a Tactic

question 208

Multiple Choice

When a company uses advertising on Instagram,the action is a tactic of the ________ element of the marketing mix.

• A)product
• B)price
• C)promotion
• D)place
• E)process

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Definitions:

Market Leader

A company that has the largest market share in a given industry, dominating the competition in terms of sales, innovation, or brand recognition.

Low-involvement Product

A product that requires minimal thought and effort from the consumer prior to and during purchase.

Situational Influences

External factors that affect consumer behavior at the time of purchase, including physical environment, social settings, and time.

Purchase Decision Process

The stages a buyer goes through in recognizing a need, searching for information, evaluating alternatives, purchasing, and post-purchase behavior.