Innovators at 3M Developed Scotchbrite Greener Clean Scrub Sponges from Agave

question 5

Multiple Choice

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from agave leaves.Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible,making this an example of

• A)the societal marketing concept.
• B)the marketing concept.
• C)consumerism.
• D)target markets.
• E)capitalism.

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Definitions:

Organism's Behavior

The observable actions or reactions of living entities in response to external or internal stimuli.

Systematic Desensitization

A behavior therapy used to reduce phobic and anxiety responses through gradual exposure to the feared stimulus, paired with relaxation exercises.

Complex Behaviors

Actions or reactions that involve a combination of skills and attributes such as emotional, cognitive, and social components, resulting in intricate or complicated responses to stimuli.

Flooding

A therapeutic technique used in behavioral therapy to treat phobias and anxiety, involving prolonged exposure to a feared object or situation until the fear response is extinguished.