A Live Theater Performance Cannot Be Touched Like a Physical

question 116

Multiple Choice

A live theater performance cannot be touched like a physical object,but is still considered a product.To a marketer,this is an example of

• A)a utility.
• B)a production.
• C)a value.
• D)a service.
• E)an idea.

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Definitions:

Schizophrenia

A mental disorder characterized by abnormal behavior, disorganized speech, and a decreased ability to understand reality.

Manage Illness

Strategies and actions taken to control and cope with a disease or health condition.

Follow Up Action

The steps taken after an initial event or action to ensure completion or to further a goal.

Routine Message

Communication that conveys regular, everyday information or procedures within an organization, not requiring special attention.