Chobani Used All of the Following Tactics to Promote Its

question 202

Multiple Choice

Chobani used all of the following tactics to promote its Greek yogurt except which?

• A)sponsored the Food Network's "Rachael vs.Guy: Kids Kick-Off" TV show with its Chobani Kids Pouches
• B)created a website to provide consumers with recipes that use Chobani yogurt
• C)sponsored U.S.Olympic and Paralympic Teams
• D)used social networks Facebook,Twitter,Pinterest,and Instagram
• E)relied on word of mouth in its early years

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Definitions:

William Henry Harrison

The ninth President of the United States, whose term in 1841 was the shortest in U.S. presidential history, dying just one month after taking office.

Public Sphere

An area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action.

1830s and 1840s

A period marked by significant social, political, and technological changes worldwide, including movements for reform and the expansion of the Industrial Revolution.

National Appeal

Refers to the ability of a political message or movement to attract support from a wide range of citizens across the nation.