The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 120

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program on expanding distribution.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

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Definitions:

Ascending Reticular Activating System

A network of neurons in the brainstem essential for regulating arousal and consciousness, influencing alertness and the sleep-wake cycle.

Physiological Arousal

The physical state of being alert, involving physiological changes like increased heart rate and adrenaline.

Afferent Fibres

Afferent fibres are nerve fibers that carry sensory information from the body's periphery towards the central nervous system.

Sleep Spindles

Sudden surges of oscillatory brain activity observed during stage 2 of non-REM sleep, associated with learning and memory consolidation.