The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 120

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program on expanding distribution.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

---

Definitions:

Hysteria

a psychological disorder characterized by excessive or uncontrollable emotion, such as fear or panic, often without any obvious cause.

Organic Cause

A physical or biological reason for a symptom or condition, as opposed to a psychological or idiopathic cause.

Paralysis

The loss of the ability to move and sometimes to feel anything in part or most of the body, typically as a result of illness, poison, or injury.

DSM-IV

The fourth edition of the Diagnostic and Statistical Manual of Mental Disorders, a comprehensive classification of officially recognized psychiatric disorders, published by the American Psychiatric Association.