Which of the Following Statements About Marketing Activities Is Most

question 210

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely,if ever,affects society as a whole.
• B)The marketing department both shapes and is shaped by its relationship with internal and external groups.
• C)Marketing activities are the sole responsibility of the marketing department;other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing is essentially developing the right product and convincing potential customers that they "need" it,not just "want" it.

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American Citizenship

The status of being a citizen of the United States, entitling one to rights, privileges, and duties under the U.S. Constitution and laws.

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Refers to the people from Puerto Rico or of Puerto Rican descent.

Eugene Debs

An American socialist, political activist, and trade unionist, known for his leadership in the labor movement and founding the Industrial Workers of the World.

Constitution

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