For Marketing to Occur, There Must Be Two or More

question 227

Multiple Choice

For marketing to occur, there must be two or more parties involved. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

• A) people who are nostalgic about childhood lemonade stands they had during hot summers.
• B) people with a desire for a cool beverage other than soda or water.
• C) product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D) a local distributor of alcoholic beverages.
• E) a nutritionist promoting the health benefits of adequate hydration.

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Definitions:

Lead Indicators

Metrics that provide early signs of future trends, allowing businesses to anticipate changes and adjust strategies accordingly.

Invested Capital

The total amount of money that shareholders and debt holders have invested in a company for long-term use.

Idle Capacity

Unused or underutilized production or operational capacity within a business, often resulting in inefficiency and increased costs.

Excess Equipment

Unused or surplus machinery and tools that exceed the current production needs of a company.