A Student Would Like to Buy a Crossover SUV from a Local

question 131

Multiple Choice

A student would like to buy a crossover SUV from a local dealer, but she thinks the payments will be too high. Marketing does not occur in this situation because

• A) two or more parties have unsatisfied needs.
• B) there is no desire on the part of either party to satisfy its needs.
• C) one of the involved parties does not have the ability to satisfy its needs.
• D) there is no way for each party to communicate with one another.
• E) there has been no assessment of consumer wants and needs.

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Definitions:

Inept Set

A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.

Inert Set

A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.

Lexicographic Rule

A decision-making rule where alternatives are compared based on the most important attribute first; if one option is superior, the decision is made, otherwise the next most important attribute is considered.

Attribute Preference Rule

A decision rule used by consumers, focusing on a single characteristic of a product to make a choice, often when other decision criteria are overwhelming or unclear.