A Local University Offers Business Courses for a Target Market

question 45

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing,accounting,etc. ) .Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A)Put announcements on campus bulletin boards.
• B)Distribute promotional materials during classes.
• C)Advertise on national television.
• D)Advertise on local hip-hop radio shows.
• E)Advertise on LinkedIn,a social media network for professionals.

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Definitions:

Life Expectancy

The average period that a person may expect to live, often used as a measure of the health and well-being of populations.

Disability-Free

The state of being without any physical or mental limitations that inhibit daily activities.

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Hispanic Americans

Citizens or residents of the United States who are of Hispanic or Latino origin, representing a diverse range of cultures and backgrounds.