A Local University Offers Business Courses for a Target Market

question 45

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing,accounting,etc. ) .Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A)Put announcements on campus bulletin boards.
• B)Distribute promotional materials during classes.
• C)Advertise on national television.
• D)Advertise on local hip-hop radio shows.
• E)Advertise on LinkedIn,a social media network for professionals.

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Definitions:

Duty of Diligence

The obligation to perform tasks, responsibilities, or research with careful and persistent effort to avoid harm to another party.

Fiduciary Duty

A legal obligation of one party to act in the best interest of another when entrusted with care of money, property, or sensitive information.

Duty of Diligence

An obligation to exercise reasonable care and diligence in the performance of obligations, typically referring to the conduct expected of directors, officers, and professionals.

Conflict of Interest

A situation where an individual's personal interests could interfere with their professional duties or responsibilities.