The Element of the Marketing Mix That Describes a Means

question 162

Multiple Choice

The element of the marketing mix that describes a means of getting the product to the consumer is known as

• A) a product.
• B) the price.
• C) promotion.
• D) the place.
• E) the process.

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Definitions:

Collective Agreement

A negotiated contract between an employer and a labor union that outlines terms of employment, wages, and working conditions for employees.

Management

The process of organizing, planning, leading, and controlling resources to achieve organizational goals.

Precedent

A new standard that arises from the past practices of either the company or the union.

Past Practices

Historical ways of doing things within an organization, used as a reference for decision-making and policy development.