The Cluster of Benefits That an Organization Promises Customers to Satisfy

question 139

Multiple Choice

The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a

• A) core benefit proposal.
• B) product protocol.
• C) marketing program.
• D) marketing mix.
• E) customer value proposition.

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Definitions:

Neural Activation Theory

A theory that proposes dreams are a product of brain activation during REM sleep.

Wish-Fulfillment Theory

A psychoanalytic theory suggesting that dreams represent the unconscious desires and wishes of the dreamer.

Memory Consolidation Theory

A process in the brain involving the strengthening of a memory trace over time, making it more stable and long-lasting after initial acquisition.

Cognitive Development Theory

A theory in psychology that accounts for the gradual advancement in logical thinking, problem solving, and understanding of the world across different stages of childhood.