After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 175

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A)marketing strategy.
• B)macromarketing agenda.
• C)micromarketing agenda.
• D)marketing program.
• E)marketing concept.

---

Definitions:

Higgins's Self-discrepancy Theory

A theory positing that individuals experience emotional discomfort or psychological distress due to discrepancies between their actual self, ideal self (aspirations), and ought self (sense of duty or obligation).

Ought Self

An individual's representation of what they believe they should be, often influenced by societal expectations.

Ought Self

A component of self-concept representing the attributes an individual or others believe they should possess.

Ideal Self

The version of oneself that a person aspires to be, encompassing their goals, values, and desires for personal improvement.