If Sales Revenues for Starbucks VIA Ready Brew Instant Coffee

question 21

Multiple Choice

If sales revenues for Starbucks VIA Ready Brew instant coffee sold to U.S.consumers increased as a result of a slight price increase of $0.25 per pack,it would be using a ________ strategy.

• A)product development
• B)market development
• C)market penetration
• D)diversification
• E)market saturation

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Definitions:

Program Services Expenses

Costs directly related to the activities or services provided by a nonprofit organization to fulfill its mission.

Supporting Services Expenses

Expenses incurred for services that assist in the operation of a business, such as human resources, accounting, and IT support.

Not-For-Profit Entity

An organization that operates for purposes other than making a profit, often focused on charitable, educational, cultural, or social objectives.

Donated Funds

Financial or asset contributions given to organizations or individuals without the expectation of direct return or benefit.