The United Way of Greater Toronto (UWGT),like Many Charities,was Sitting

question 241

Multiple Choice

The United Way of Greater Toronto (UWGT) ,like many charities,was sitting on a gold mine of donor data.Unfortunately,UWGT was not certain how to use that information to its greatest advantage.UWGT could blanket past donors with generic mailings,but it could not offer donors information that would convince them to donate to UWGT over other charities.Which of the following tools would be most useful for the nonprofit organization to use?

• A)a flexible marketing system
• B)a database warehouse
• C)customer relationship management
• D)competitive intelligence
• E)a profit-oriented marketing program

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Definitions:

Central Nervous System

The part of the nervous system consisting of the brain and the spinal cord, responsible for processing and sending out information.

Spinal Cord

The long, thin, tubular structure made up of nervous tissue, which extends from the medulla oblongata in the brainstem to the lumbar region of the vertebral column, acting as the primary pathway for information connecting the brain and peripheral nervous system.

Parasympathetic

Part of the autonomic nervous system responsible for conserving energy and promoting restful states by slowing the heart rate and increasing intestinal and gland activity.

Somatic Nervous System

The part of the peripheral nervous system associated with the voluntary control of body movements via skeletal muscles.