Which of the Following Statements About the Marketing Concept Is

question 79

Multiple Choice

Which of the following statements about the marketing concept is most accurate?

• A)The marketing concept can trace its roots to early Greek culture.
• B)In using the marketing concept,both companies and consumers are able to satisfy needs simultaneously.
• C)In using the marketing concept,companies focus on sales and advertising.
• D)The marketing concept is most effective when production is limited and the product will sell itself.
• E)All U.S.firms are now operating with a marketing concept philosophy.

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Definitions:

Investing Cash Flows

Cash inflows and outflows related to transactions involving the purchase and sale of long-term assets and investments.

Financing Activities

Transactions that result in changes to the size and composition of the equity capital or borrowings of the entity, detailed in the cash flow statement.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the business's operating cycle, whichever is longer.