Which of the Following Statements About the Marketing Concept Is

question 79

Multiple Choice

Which of the following statements about the marketing concept is most accurate?

• A)The marketing concept can trace its roots to early Greek culture.
• B)In using the marketing concept,both companies and consumers are able to satisfy needs simultaneously.
• C)In using the marketing concept,companies focus on sales and advertising.
• D)The marketing concept is most effective when production is limited and the product will sell itself.
• E)All U.S.firms are now operating with a marketing concept philosophy.