A Technique That Managers Use to Categorize Strategic Business Units

question 260

Multiple Choice

A technique that managers use to categorize strategic business units as question marks,stars,cash cows,or dogs is referred to as

• A)an investment (ROI)analysis.
• B)a synergy analysis.
• C)a marketing audit.
• D)a diversification analysis.
• E)a business portfolio analysis.

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Definitions:

Mode

The value that appears most frequently in a data set, representing the highest peak in a distribution.

Hypothesis

A proposed explanation for a phenomenon, set forth as a starting point for further investigation through experimentation or observation.

Central Tendency

A statistical measure that identifies a single value as representative of the middle of a dataset, often the mean, median, or mode.

Bimodal Distributions

Probability distributions with two different modes or peaks, reflecting two dominant values in a dataset.