An Aid to Implementing a Marketing Plan That Consists of Four

question 199

Multiple Choice

An aid to implementing a marketing plan that consists of four columns: (1) the task;(2) the person responsible for completing that task;(3) the date to finish the task;and (4) what is to be delivered is referred to as

• A)an output report.
• B)a Gantt chart.
• C)a market plan.
• D)an action item list.
• E)a marketing action memo.

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Definitions:

Confidential Information

Material, knowledge, or data that is not to be disclosed to unauthorized persons, because its secrecy provides an advantage or value.

Non-disclosure Provision

A clause in a contract that prohibits the sharing of confidential information with unauthorized persons.

Trade Secret

Proprietary data that gives a company a market advantage and is actively protected to keep it secret.

Anton Piller Order

A court order that allows the plaintiff to search the premises of the defendant and seize evidence without prior warning, usually in cases involving intellectual property infringement.