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Identify and Describe the Three Steps of the Planning Phase

question 336

Essay

Identify and describe the three steps of the planning phase of the strategic marketing process.


Definitions:

Management

Management involves the processes of organizing, planning, directing, and controlling resources efficiently and effectively to achieve predetermined objectives.

Retained Earnings

The portion of a company's profits not distributed as dividends but retained for reinvestment in the business or to pay debt.

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