Which of the Following Statements About Strategy Is Most Accurate

question 333

Multiple Choice

Which of the following statements about strategy is most accurate?

• A)An organization can be all things to all people because it has access to all the resources it needs to discover and satisfy the needs and wants of its target markets.
• B)The marketing department helps to both set an organization's direction and move it there.
• C)The American Marketing Association (AMA)recently has established the definition of strategy.
• D)Strategy is an organization's short-term course of action designed to deliver a specific customer experience while achieving its internal standards.
• E)Only start-up organizations must develop strategies to help them raise capital as well as focus and direct their efforts to accomplish their goals.

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Definitions:

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

Expenditure

The total amount of money spent by an individual, firm, or government on goods and services.

Innovation

The process of creating new methods, products, or ideas that bring about significant improvements or changes.

Diffusion

The process by which a new idea, product, or practice spreads through a population or society.