Part of the Growth Strategy for Yum! Brands, the Parent

question 307

Multiple Choice

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into untapped international markets, such as China, Russia, and India. This type of expansion would be a ________ strategy.

• A) product development
• B) market penetration
• C) diversification
• D) market development
• E) market saturation

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Definitions:

Inflation Rate

The percentage increase in the general price level of goods and services in an economy over a period of time.

Velocity of Money

The rate at which money circulates in the economy, calculated as the ratio of nominal GDP to the money supply, indicating the efficiency with which money is used to facilitate transactions.

Store of Value

An asset that can be saved, retrieved, and exchanged in the future without losing value.

Medium of Exchange

Any item that is widely accepted in exchange for goods and services, thus facilitating trade by eliminating the need for a double coincidence of wants.