Business Portfolio Analysis Refers to

question 141

Multiple Choice

Business portfolio analysis refers to

• A) a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
• B) a technique that managers use to graphically track their firm's strategic business units as though they were a single expense in order to identify cost-cutting measures.
• C) a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units as though they were a collection of separate investments.
• D) an analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
• E) a tool that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Social Trap

Situations in which individuals or groups make decisions that seem beneficial in the short term but lead to negative outcomes in the long term for themselves and/or others.

Superordinate Goals

Shared goals that necessitate cooperative effort and can reduce conflict between groups by aligning their interests.

Reciprocity Norm

A social norm that expects individuals to help those who have helped them, fostering cooperative and mutually beneficial interactions.

Landfills

Designated areas where waste is disposed of by burial, considered the oldest form of waste treatment.