Step 1 in the Planning Phase of the Strategic Marketing

question 22

Multiple Choice

Step 1 in the planning phase of the strategic marketing process involves

• A)establishing the budget.
• B)developing the marketing program.
• C)setting goals.
• D)auditing the marketing plan.
• E)conducting a situation (SWOT)analysis.

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Definitions:

Interpretations

The act of explaining or understanding the meaning of something, often applied to data, texts, or artworks.

Cognitive Appraisal

The process by which an individual evaluates and interprets a situation or stimulus to determine its significance for his or her well-being.

Zajonc

A psychologist known for his work in social and cognitive processes and specifically for his theories on social facilitation and the mere exposure effect.

Lazarus

Refers to Richard Lazarus, a psychologist known for his theory on stress and emotion focusing on cognitive appraisal.