Which of the Following Statements Reflects the Key Elements in Developing

question 288

Multiple Choice

Which of the following statements reflects the key elements in developing a marketing strategy for L.M.Schofield,Inc. ,a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A)Subscribe to all the major trade journals to determine the offerings of competitors.
• B)Communicate with contractors using direct mail about the various walking surfaces Schofield can create for riding and walking paths.
• C)Design a sample ad and test it using visitors at a trade show.
• D)Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces.
• E)Conduct a focus group to decide on which surface to use for a theme park in Brazil.

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Definitions:

Politics

The set of activities associated with the governance of a country or area, involving the debate and execution of policies.

Networking Activities

Actions undertaken to establish and maintain professional relationships that could lead to opportunities for career development and advancement.

Career Success

The achievement of personal work-related goals and fulfillment in one's professional life over time.

Machiavellians

Machiavellians refer to individuals who exhibit a manipulative personality trait, often using deceit or cunning as a strategy to achieve their goals.