An Approach Whereby an Organization Allocates Its Marketing Mix Resources

question 131

Multiple Choice

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as

• A)the tactical marketing process.
• B)situational analysis.
• C)diversification analysis.
• D)synergy analysis.
• E)the strategic marketing process.

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Definitions:

Bilateral Contract

A type of contract involving two parties where each party has made a promise to the other.

Promise

An assurance given by one party to another, agreeing to do or not do something specified in the future.

Consideration

Consideration is a fundamental principle in contract law, referring to something of value exchanged between parties as part of an agreement.

Legal Value

Consideration or benefit recognized by law as sufficient to form a valid contract or enforceable obligation.