Unilever Distributes Its Lipton Tea Products in Part Through Independent

question 28

Multiple Choice

Unilever distributes its Lipton tea products in part through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, and food service. This is an example of a firm's

• A) market segmentation and targeting strategy.
• B) price strategy.
• C) place strategy.
• D) promotion strategy.
• E) product strategy.

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Definitions:

Chromosome 15

A specific chromosome in humans that carries genetic information, including genes associated with various disorders and physical traits.

Repressible Genes

Genes that can be turned off by the products of other genes in response to certain conditions.

TATA Box

A component of a eukaryotic promoter region; consists of a sequence of bases located about 30 base pairs upstream from the transcription initiation site.

RNA Polymerase

A crucial enzyme responsible for synthesizing RNA from a DNA template, playing a key role in the process of transcription.