The Element of the Marketing Mix That Describes a Good,service,or

question 96

Multiple Choice

The element of the marketing mix that describes a good,service,or idea to satisfy consumers' needs is known as

• A)a product.
• B)the price.
• C)promotion.
• D)the place or distribution.
• E)a market segment.

---

Definitions:

Social Information-Processing Model

This model suggests that individuals process the social information they encounter in their environments to understand and react to situations, individuals, and groups.

Job Characteristics Theory

A theory that suggests job satisfaction is determined by the presence of five core job characteristics: skill variety, task identity, task significance, autonomy, and feedback.

Job

A set of tasks or duties performed by an individual as part of a structured employment agreement.

Scientific Management

A management theory that emphasizes efficiency and productivity through the scientific study of work methods and worker productivity.