The Actions Taken During the Evaluation Phase of the Strategic

question 218

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include comparing results with plans to identify deviations and

• A) starting the planning process anew.
• B) executing the marketing program.
• C) tracking sales and revenues and comparing with competitors.
• D) developing the budget by estimating revenues, expenses, and profits.
• E) exploiting positive deviations and correcting negative ones.