Relationship Marketing Refers to

question 74

Multiple Choice

Relationship marketing refers to

• A) the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
• B) the belief that it is easier and less expensive to find new customers than to retain old ones.
• C) the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
• D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E) exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party.

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Definitions:

Peripheral Vision

The part of vision that detects objects outside the direct line of sight, at the edges of one's visual field.

Feature Detectors

Specialized neurons in the brain that respond best to specific stimuli, such as lines, edges, or movement, helping in the process of visual recognition.

Individual Neurons

Single cell units in the nervous system that transmit information through electrical and chemical signals.

Trichromatic Theory

A theory of color vision that proposes the human eye has three types of receptors, each sensitive to red, green, or blue light, which when combined can produce the perception of any color.