The Process of Continually Acquiring Information on Events Occurring Outside

question 251

Multiple Choice

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

• A)significant trend analysis.
• B)organizational scanning.
• C)environmental scanning.
• D)a SWOT analysis.
• E)marketing intelligence.

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Definitions:

Hierarchy of Needs

A theory in psychology proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic physiological needs to self-actualization.

Motivation

The reason or reasons one has for acting or behaving in a particular way.

McClelland's Manifest Needs

A psychological theory proposing that human motivation is primarily driven by three needs: achievement, affiliation, and power.

Best Manager

A term describing an exemplary leader who achieves organizational goals while fostering a positive and productive work environment for their team.