A Marketing Strategy Is the Means by Which a Marketing

question 147

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

• A) specific organizational goals and objectives.
• B) a detailed marketing plan and a marketing budget.
• C) marketing strategies and marketing tactics.
• D) a specified target market and a marketing program to reach it.
• E) marketing metrics and marketing dashboards to track effectiveness.

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Definitions:

Variable

A constituent, characteristic, or determinant that can fluctuate or transform.

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A way to display data that has been organized into intervals or groups, showing the frequency of data points within each interval.

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A measure of the physical space or the length of the journey between a specific location and the educational institution's premises.

College Major

A college major is a specialized area of study at an undergraduate level, defining a focus for the student's educational path.