At 3M, the "Pollution Prevention Pays" (3P) Program Has Generated

question 52

Multiple Choice

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

• A) proactive marketing.
• B) green marketing.
• C) consumerism.
• D) an ecological code of ethics.
• E) cause marketing.

---

Definitions:

Sunk Costs

Expenses that have already been incurred and cannot be recovered, and thus should not affect future decisions.

Accounting Methods

refer to the systematic techniques used to record, summarize, and report financial transactions of a business.

Variable Costs

Costs that change in proportion to the level of goods or services produced or sold.

Minimize Losses

Strategies or actions taken by individuals or firms to reduce the magnitude of financial or operational shortfalls.