You Have Just Purchased an IPad Mini 4 Tablet Device

question 24

Multiple Choice

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S3 when you see an ad for it on TV.This is most likely an example of

• A)indecisiveness.
• B)cognitive dissonance.
• C)postpurchase stress.
• D)market anxiety.
• E)extended problem solving.

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Definitions:

Peripheral Approach

A term not widely recognized in psychological or cognitive theories; it might refer to strategies that engage individuals indirectly or through subtle cues rather than direct, central arguments.

Persuasion

The act of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.

Speaker's Appearance

The physical look of a speaker, which can influence audience perception and reception of the message communicated.

Cognitive Dissonance

Cognitive dissonance is a psychological concept describing the discomfort experienced when holding contradictory beliefs, values, or attitudes, typically leading to a change in one of them to reduce the dissonance.