Involvement Refers to

question 22

Multiple Choice

Involvement refers to

• A)the external influences that affect a consumer's purchase.
• B)the personal,social,and economic significance of the purchase to the consumer.
• C)the level of difficulty involved in making a purchase.
• D)the total number of people involved in the actual exchange process.
• E)the time,energy,and personal investment that will be required to use a product.