A Movie Theater Owner Embedded Brief Messages During Trailers Before

question 94

Multiple Choice

A movie theater owner embedded brief messages during trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby.Research has shown what about such messages?

• A)Selective perception overrides advertising messages.
• B)Selective exposure is difficult for marketers to surmount.
• C)Subliminal messages have limited effects on behavior.
• D)Subliminal perception enables marketers to motivate consumers to take an action.
• E)Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.

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Definitions:

Additional Factory

A supplementary manufacturing facility established by a company to increase production capacity.

Producing Units

Entities within an organization responsible for the creation of products or services.

Corn

A cereal plant that yields large kernels set in rows on a cob; an important crop for food, animal feed, and industrial products.

Bushel

A unit of volume used primarily in the United States for measuring agricultural commodities, equivalent to approximately 35.24 liters.