The Fear of Physical Harm,a Large Financial Outlay Required to Buy

question 206

Multiple Choice

The fear of physical harm,a large financial outlay required to buy the product,fear of poor product performance,and fear of disapproval from friends can all contribute to

• A)consumer angst.
• B)cognitive dissonance.
• C)purchase anxiety.
• D)perceived risk.
• E)consumer cynicism.

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Definitions:

Discontinuance

The action of stopping the production or sale of a product or service, often as a result of strategic business decisions.

Fixed Costs

Costs that tend to remain the same in amount, regardless of variations in the level of activity.

Differential Cost

The difference in total cost that will result from selecting one alternative over another in a decision-making situation.

Differential Cost

The difference in total cost that will result from selecting one choice over another.