In the VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge

question 76

Multiple Choice

In the VALS framework,consumers motivated by ideals are guided by knowledge and principles.One segment of the two Ideals-motivated groups,known as ________,have fewer resources and are not looking to change society.They believe in right/wrong for a good life.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Portfolio Expected Worth

The projected value of a portfolio, considering the potential returns of the investments within it over a specific timeframe.

Alpha

A performance measure indicating the excess return of an investment relative to the return of a benchmark index or risk-free rate.

Risk-Free Rate

The return on an investment with no risk of financial loss, often represented by government bonds.

Annualized Return

A rate of return that standardizes an investment's earnings to a one-year period, making comparison with other investments easier.