If You Read the Chapters from Your Marketing Text the Night

question 235

Multiple Choice

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms, you may be experiencing

• A) selective retention.
• B) selective comprehension.
• C) selective exposure.
• D) selective perception.
• E) subliminal perception.

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Definitions:

One-Way Communication

Communication in which information flows in a single direction, from the sender to the receiver, without feedback.

Skill- and Knowledge-Based Pay Systems

Skill- and Knowledge-Based Pay Systems compensate employees based on their abilities, expertise, and the complexity of the tasks they perform rather than solely on their job title or position.

Increasing Capacity

The process of enhancing the ability of a company or an organization to produce more outputs.

Perform Well

Achieving or exceeding the set standards of job responsibilities through effective and efficient actions.