Consumer Behavior Refers to

question 62

Multiple Choice

Consumer behavior refers to

• A)the aspects of a consumer's decision-making processes that cannot be measured.
• B)the actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions.
• C)the five stages a buyer passes through in making choices about which product and service to investigate,purchase,and consume.
• D)the mental and social processes related to purchasing that are innate in a person from birth.
• E)those purchasing behaviors that result from (1)repeated experience and (2)reasoning.

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Definitions:

Equity Method

An accounting technique used to record investments in which the investor has significant influence but not control over the investee.

Voting Shares

Shares of a corporation’s stock that give the shareholder the right to vote on matters of corporate policy and the election of the board of directors.

Patents

Legal protections granted to inventors, giving them exclusive rights to use, sell, and manufacture their invention for a certain period.

Equipment

Tangible assets used in the operations of a business, not intended for sale, such as machinery or office computers.