Consumer Behavior Refers to

question 62

Multiple Choice

Consumer behavior refers to

• A)the aspects of a consumer's decision-making processes that cannot be measured.
• B)the actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions.
• C)the five stages a buyer passes through in making choices about which product and service to investigate,purchase,and consume.
• D)the mental and social processes related to purchasing that are innate in a person from birth.
• E)those purchasing behaviors that result from (1)repeated experience and (2)reasoning.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Conscience

An inner feeling or voice viewed as acting as a guide to the rightness or wrongness of one's behavior.

Surface Of Awareness

Refers to the thoughts, feelings, and perceptions that are readily accessible to an individual's conscious mind.

Unconscious Mind

A component of the mind that houses thoughts, memories, and desires not within the scope of conscious awareness, influencing behavior and decisions.