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There are five stages in the consumer purchase decision process. Immediately following the information search stage is
Holder
Any person in the possession of an instrument drawn, issued, or indorsed to him or her, to his or her order, to bearer, or in blank.
Promise
A person’s assurance that he or she will or will not do something.
Express Condition
A clearly stated stipulation in a contract that specifies an event or action that must occur for the contract to be fulfilled.
Payment
The transfer of money, goods, or services in exchange for a product, service, or obligation.
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