Sources of External Information That Originate with the Sellers of Products

question 33

Multiple Choice

Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as

• A) relational sources.
• B) public sources.
• C) personal sources.
• D) stakeholder sources.
• E) marketer-dominated sources.

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Definitions:

Operational Decision

Decisions made at the operational level of an organization focusing on the day-to-day operations and activities.

Chief Supply Officer

A top executive responsible for overseeing and managing an organization's supply chain and procurement strategy, ensuring efficiency and effectiveness.

Time Horizon

The length of time over which an investment or a business project is expected to be active or achieve a certain goal.

Subcontracts

Agreements made between a main contractor and a third party to perform part of the work assigned under a primary contract.