What Attitude Change Approach Did Colgate Marketers Use to Encourage

question 197

Multiple Choice

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

• A) changing beliefs about the extent to which a brand has certain attributes
• B) changing the perceived importance of attributes
• C) adding new attributes to the product
• D) providing free trials of the new product
• E) obtaining a seal of approval to reduce consumers' risk and encourage purchases

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Definitions:

National Industrial Recovery Act

A key piece of legislation passed in 1933 as part of U.S. President Franklin D. Roosevelt's New Deal, aiming to stimulate economic recovery during the Great Depression by regulating industry and promoting fair labor standards.

Construction Industry

Refers to the sector of the economy that focuses on the building and assembling of infrastructure, buildings, and other physical structures.

Wagner Act

The Wagner Act, also known as the National Labor Relations Act of 1935, secured the right of workers to form unions and engage in collective bargaining with employers.