Rackspace U

question 316

Multiple Choice

Rackspace U.S.Inc.is a web hosting company.If you want to have a website,you can buy Internet space as well as technical support and design services from the company.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

• A)Identify its core values.
• B)Reduce new buyers' cognitive dissonance.
• C)Increase new buyers' cognitive dissonance.
• D)Produce a consideration set.
• E)Evoke problem recognition.

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Definitions:

Written Rules

Explicit, documented guidelines that govern behavior and procedures within an organization.

Supervision

The process of directing, monitoring, and guiding individuals or activities to ensure that goals and standards are met.

Leadership Grid

An approach to understanding a leader’s or manager’s concern for results (production) and concern for people.

Impoverished Manager

A leadership style characterized by minimal effort in both managing relationships and work obligations, often resulting in poor team performance.