Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase

question 255

Multiple Choice

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

• A) limited problem solving
• B) extended problem solving
• C) situational problem solving
• D) rational problem solving
• E) routine problem solving

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Definitions:

Return

The financial outcome of an investment over an agreed-upon time, stated as a portion of the investment's cost price.

Telecom Services

Services provided by companies that enable communication over distances via telephone, internet, cable, and broadcasting.

Money Center Banks

Large financial institutions that offer a wide range of financial services and are typically located in major economic centers.

ROE

Short for Return on Equity, a measure of a corporation's profitability that reveals how much profit a company generates with the money shareholders have invested.