Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase

question 255

Multiple Choice

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

• A) limited problem solving
• B) extended problem solving
• C) situational problem solving
• D) rational problem solving
• E) routine problem solving

---

Definitions:

Idle Production Capacity

The portion of a manufacturing facility that is not being used but could be producing goods or services.

Inventory Costs

Costs associated with storing, managing, and maintaining a company's stock, including warehousing, security, insurance, depreciation, and potential obsolescence.

Service Provider

A company that offers services to individuals or other companies, including telecommunications, internet access, and various professional services.